Developing strategy and defining What to make
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I'm experienced with methodologies to clarify context, define research, and mine the findings for the solution sets aligned to business constraints.
CareMinder VC Pitch.pdfGardena Hose Reel N. American Market Entry Pitch - Massing.pdfBack in 2011 before the wearable trend "crossed the chasm", Chris Cacci and I were challenged to reinvent Timex. This is our resulting pitch. I think we did a great job of predicting preliminary use cases that became mainstream.
A brief strategic study of a EU garden products company portfolio, and recommendation on how to enter the US market. The summary involves dynamic rank order methods for concept selection and examples of concept sketches I did based on the resulting design guidelines.
Grocery Club pitch and business model.pdf
Our team was tasked with the creation of a new business model. We created a model based upon the insight that users don't want to shop for ingredients, they want to shop for meals. This is how we think and solve for our hunger. We don't want a pound of chicken, we want sweet and sour chicken. The model removes the hassle of preparing to cook and enables you to cook and enjoy it.
Our team was tasked with creating a platform based upon the 101 Design Methods book by Vijay Kumar - our professor. We used the methods from the book to conceive of a platform to evolve both the methods and the Institute of Design where they originated. The platform extends the methods across the typical practitioner's user journey (potential student, student, alumni, professional, and corporate leader).
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