I'm experienced with many aspects of research, from using strategy to formulate protocols; observing users in the field or focus testing; debriefing to mine for insights; social and technology trend reporting; and distilling the knowledge gained to provide clear direction to leadership and development teams. Most importantly I've developed an understanding of how to balance their interrelation.
Inputs that need to be balanced to optimize the knowledge captured during upfront research, that is then used to define feature sets.
An ethnographic study of entertainment preferences with the target intent of determining where gaming fell in terms of positive or negative perceptions. Once determined further probes had been designed to identify potential causes or influences for the subject's opinions of gambling.
Min Lee and I performed a usability study on a public website to evaluate user understanding of the free to play link between in-home and venue.
I created a user journey for a conceptual educational platform, as well as a couple examples of visuals conveying the value of design methods, which was to become the content of the platform. Accompanying the visuals was a communication strategy and engagement plan to interview stakeholders of the precursor to the platform to gain insight as to what the feature set should embody.
Our team was tasked with diagnosing the current energy situation and presenting it as a challenge similar to the one posed by JFK during the late 60's space race. In our case, we posed a fictitious challenge from President Obama to become energy solution providers (first page). The second page defines the current situation, and the last page lays out our road map to solve it.